About Southpaw

From idea, to strategy, and execution of a communications plan, Southpaw has done it all for a wide range of nonprofit organizations including websites, ads, press releases, reports, social media and fundraising campaigns.

Granate Sosnoff launched Southpaw in 1999 (with a heavy assist by Jennifer Elias, MPH). Over the years Leanne Petti and Marci Peters have been go-to creative directors with a host of other amazing and talented people. Sosnoff works with a variety of consultants and groups to match up a client’s needs with the right team.

More on Granate Sosnoff:

I’ve assisted clients with tangible successes using communications and marketing to impact policy and educate target audiences. Starting as a senior account executive at Public Media Center – the first nonprofit advertising agency to work only with advocacy and social change organizations – I worked with a range of organizations including Earth Island Institute and the Brower Institute, the Ford Foundation’s Faith & AIDS initiative, Asian Immigrant Women Advocates, and many others. I also worked on ballot initiative campaigns sponsored by the California Nurses Association and Ralph Nader’s Foundation for Taxpayer and Consumer Rights.

In 1999 I founded what has now become Southpaw to do things a bit differently and have created a body of work reflective of the dynamic relationship of a great idea and a stunning visual. In-depth research and client partnership has helped us create memorable campaigns that shift perceptions, change behaviors, and ultimately help move a social justice agenda forward.

Clients

Clients include: the French American Charitable Trust, Community Housing Partnership, International Brotherhood of Electrical Workers, Arab Women’s Fund, California Coalition Against Sexual Assault, Jewish Voice for Peace, National Alliance to End Homelessness, Oakland Institute, UC Davis Violence Prevention Program, AIDS Project East Bay, Three Guineas Fund, Population Services International, L.A. Shanti, Lyon-Martin Women’s Health Services, South of Market Health Center and the Women’s Funding Network.